The Montana Department of Commerce invites you to Montana’s new brand unveiling at the World Famous Miles City Bucking Horse Sale on Friday, May 16, 2025 at 1:00 p.m. The new brand will highlight stories of Montanans and promote Montana as a place to visit and do business while celebrating the character of the state. The brand unveiling event will kick off a statewide Montana Tour for residents to see the brand and share their own Montana stories.

More event information is included below.

• WHAT: Unveil Montana’s new brand, direction and statewide tour
• WHEN: Friday, May 16, 2025 at 1:00 p.m.
• WHERE: Eastern Montana Fairgrounds in Miles City
  • Address: 42 Garryowen Rd, Miles City, MT 59301
• WHO: Gov. Greg Gianforte and officials from the Montana Department of Commerce

We hope to see you in Miles City!