Elon Musk to SXSW: Rockets and electric cars "dumbest" possible business ventures

March 13, 2018

Elon Musk seems to have never met a business idea he didn't like, the wackier the better.

Send rockets to Mars? He's in! Drill tunnels under major cities? Give him a shovel. Build a mass-market electric car? Duh!

But if there's a method fueling Musk's madness, it's identifying society's long-term needs and hoping that being ahead of your time eventually yields a financial windfall.

Marco della Cava, USA TODAY