Google's New Ad Blocker Changed the Web Before It Even Switched On

February 16, 2018

On Thursday, Google Chrome, the most popular browser by a wide margin, began rolling out a feature that will block ads on sites that engage in particularly annoying behavior, such as automatically playing sound, or displaying ads that can't be dismissed until a certain amount of time has passed. Google is essentially blacklisting sites that violate specific guidelines, and then trying to filter all ads that appear on those sites, not just the particularly annoying ones.

Klint Finley

https://www.wired.com/story/google-chrome-ad-blocker-change-web/