Missoula Downtown Association looks to partner with UM to boost enrollment

February 12, 2018

Could a trip down the vibrant Higgins Avenue for some shopping and a meal convince a prospective college student to choose Missoula over, say, Bozeman?

The University of Montana's enrollment has dropped by roughly a quarter since 2011, which has been bad not only for the institution but also for the local economy. A new partnership, spearheaded by UM's Office of Undergraduate Admissions, is trying to use the allure and charm of the city's historic and thriving downtown as a way to convince prospective students to enroll in college here. They have enlisted the help of the Missoula Downtown Association, which represents hundreds of local businesses.

DAVID ERICKSON david.erickson@missoulian.com