Floding, 25, attended the Innovate Montana Symposium to build her list of contacts and learn how to market her year-old firm, Live Life Clothing Co. During one session, a presenter noted the iconic dogs of Budweiser, from Spuds Mackenzie in the 1980s to a Super Bowl commercial in 2015 about a lost pooch. They boost the beer giant with just an image, he said.
"That really resonated with me. How can I connect customers with our brand?" Floding said during a break at Starbucks inside the DoubleTree by Hilton hotel.
Floding was one of roughly 600 attendees at the symposium, which is in its second year and is one of Gov. Steve Bullock's Main Street Montana programs.
By ERIK OLSON firstname.lastname@example.org
Full Story: http://billingsgazette.com/business/montana-entrepreneur-conference-in-billings-was-networking-bonanza/article_ce5d9a2a-16eb-564f-932d-c09bf4840adf.html
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