State looks to pitch Montana as a free-spirited place for adventure - "Discover Your Montana Moment"

April 20, 2017

The Montana Department of Commerce's tourism campaign's tagline is "Discover Your Montana Moment," which builds off the popular social media campaign #MontanaMoment.

When people in the rest of the country think of Montana, what comes to mind is beautiful, natural scenery, as well as wildlife, wide-open spaces, fresh air and mountains.

But more often, they think of Colorado. That's Montana's top competitor for tourist dollars.

"Colorful Colorado" outranks "Big Sky County" in people's minds for vacation potential, national parks, scenic beauty and especially winter recreation, a report prepared for the Montana Department of Commerce found.

Kristen Inbody ,

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