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Marketing a Moral Idea Takes Some Finesse
September 13, 2006 /
Question: I recently started a small business that is a fair-trade fashion-distribution company. How do you market a fair-trade firm, a company with a double bottom line — profit and philanthropy?
By KELLY SPORS
Staff Reporter of The Wall Street Journal.
Full Story: http://www.startupjournal.com/columnists/smalltalk/20060913-smalltalk.html?sjcontent=mail
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Posted in: Funding and Building your Business