University of Wyoming ‘Cowboys’ campaign expands

Artwork depicting "The World Needs More Cowboys" marketing campaign is now common across campus, but related promotions from the University of Wyoming are just beginning.

UW has spent just 20 percent of the $750,000 it plans to expend on the campaign by February, when the main recruiting efforts for the 2019-2020 academic year will end.

About 80 percent of the campaign focuses on internet advertising, including Youtube, Snapchat, Instagram and search engines.

Daniel Bendtsen Laramie Boomerang Via Wyoming News Exchange

https://trib.com/news/state-and-regional/uw-cowboys-campaign-expands/article_b468e852-f45a-5d05-a2ed-029a14312e9e.html