Manufacturers Increase Efforts to Woo Workers to Rural Areas

They call it the "Not So Heavy Metal" tour. It’s a lighthearted effort by Minnesota-based Alexandria Industries to introduce middle and high school students — as well the general public — to manufacturing.

While the name is humorous, it belies an issue that is anything but. The component manufacturing company, with about 550 employees roughly two hours north of the Twin Cities of St. Paul and Minneapolis, faces an acute problem affecting many rural manufacturers: a shortage of workers to fill skilled and unskilled positions.

By Ellen Rosen