Read more stories about
Regional Economic Development >>

MATR Sponsor:

MATR Supporters:

"The Great American West." Montana, other western states change their branding for international markets

May 23, 2018View for printing

A group of five western states that banded together nearly three decades ago to market the region internationally is changing its brand.

Idaho, the Dakotas, Wyoming, and Montana are dropping the "Real America" brand in favor of "The Great American West." That's the name that the five states will now use as they market tourism to tour operators, travel agents, and consumers through advertising and public relations efforts. ... al-markets/
No reader comments so far. Be the first to comment by clicking the button below.

Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.

E-mail this page to a friend!