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Montana Tourism and Recreation Leaders Gather in Big Sky

Tourism is one of Montana’s top industries, bringing nearly $3.4 billion into the state’s economy last year.

Nearly 450 Montana tourism and outdoor recreation leaders are gathering this week in Big Sky for the annual Governor’s

The three-day conference will include three keynote speakers: Jay Baer, president of Convince and Convert, Marc Berejka, director of Government and Community Affairs for REI, and Montana’s tourism marketing team will explain how science and creativity come together to make successful marketing campaigns. The event also features Lt. Gov. Mike Cooney, Montana’s Director of Outdoor Recreation Rachel VanderVoort, and Montana’s Commerce Director Pam Haxby-Cote.

http://commerce.mt.gov/News/PressReleases/montana-tourism-and-recreation-leaders-gather-in-big-sky

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