Denver companies launch Pivot to Colorado campaign targeting Silicon Valley talent

ech companies in the U.S. heartland are stepping up their efforts to convince tech talent to leave the Bay Area — and parroting some Silicon Valley lingo to do so.

On Monday, a group of 10 Colorado tech companies announced the formation of the Colorado Technology Recruiting Coalition, with the goal of supercharging efforts to recruit tech workers to Colorado. First, the group has launched a new website called Pivot to Colorado, in order to showcase Colorado tech companies. The coalition will also be launching social media and marketing campaigns to reach tech workers from other parts of the country — starting with Silicon Valley — in order to tout the benefits of living and working in Colorado.

Anna Hensel@ahhensel

https://venturebeat.com/2018/04/02/denver-companies-launch-pivot-to-colorado-campaign-targeting-silicon-valley-talent/