State looks to pitch Montana as a free-spirited place for adventure

When people in the rest of the country think of Montana, what comes to mind is beautiful, natural scenery, as well as wildlife, wide-open spaces, fresh air and mountains.

But more often, they think of Colorado. That’s Montana’s top competitor for tourist dollars.

"Colorful Colorado" outranks "Big Sky County" in people’s minds for vacation potential, national parks, scenic beauty and especially winter recreation, a report prepared for the Montana Department of Commerce found.

In 2015, Colorado had 77.7 million visitors, who spent $19.1 billion.

Kristen Inbody, [email protected]

https://www.greatfallstribune.com/story/news/local/2017/04/19/tourists-coming-state-launches-ad-campaign-record-breaking-visitation/100673886/