Highway 12 Ventures Leads $4.7M Series B Funding for First Choice Solutions

First Choice Solutions, a Salt Lake
City, UT based national provider of services and technologies that
facilitate the handling of mobile electronics claims for insurance
companies, today announced the successful completion of its Series B
financing. The US $4.7M round was led by Highway 12 Ventures and included
MK Capital of Chicago, IL.

Existing institutional investor Wasatch Ventures
also participated in the round. First Choice Solutions provides a
technology infrastructure that links the manufacturers, retailers and
insurance companies together.

"First Choice Solutions’ team comprises leaders who have deep experience in
handling mobile electronics insurance claims for many of the countries
largest insurance companies." "Our conversations with insurance companies
confirmed that First Choice Solutions’ innovative database and software
applications are years ahead of the competition and will drive significant
savings for insurance companies mobile electronic claims," said Jim Hawkins,
Managing Partner of Highway 12 Ventures. Mike Mers, a Partner at Highway 12
Ventures will assume a Director position on First Choice Solutions’ Board.

Highway12 Ventures

802 W. Bannock St.

11th Floor

Boise, ID. 83702

http://www.highway12ventures.com

contact: Mike Mers [email protected]

First Choice Solutions

466 Lawndale Drive, Suite H

Salt Lake City, UT 84115

http://www.firstchoiceusa.com

contact: Bob Carter [email protected]