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You've Been Pitching Yourself Wrong This Entire Time -- Here's How You Should Be Doing It

February 27, 2018View for printing

Ryan Foland plans to eliminate the elevator pitch. Why would the managing partner at Influence Tree and one of Entrepreneur's top branding experts take aim at such a staple of the business world? Founders and entrepreneurs can spend months, if not years, crafting the perfect elevator pitch. Why should they abandon something so familiar?

Because Foland believes we can communicate better. In terms of relaying to others what we do or what our idea is, he believes the elevator pitch is ineffective.

Jay Kim

https://www.forbes.com/sites/kimjay/2 ... 7feea953b1a
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