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A Phoenix rising from the asbestos Libby, Montana hopes brand management will help reverse Superfund stigma

February 11, 2018View for printing

"He said every small community in the western United States is trying to do, at some level, what you're trying to do," Peck recalled. "However, (he also said) what every other small community in the western United States lacks, and what you have, is a story."

That story, Benton told Peck, could be of a "phoenix (rising) out of the asbestos" -- if residents could agree on where they saw Libby five, 10, 20 years down the road.

Funded by the county and the Montana Office of Tourism and Business Development , Kootenai River Valley tapped PartnersCreative to develop the site in line with its rebranding plan. After about nine months of work, the new site -- -- launched July 28, 2017 and was "a huge step forward," Peck said.


"But I think it's a great foundation to start driving where we need to be," he said. "These (ideas) aren't earth shattering. They're (the) kind of tried and true things that successful communities have done in order to move themselves forward."


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The Kootenai River Development Council (KRDC) is a 501(c)(3) private nonprofit providing economic and community development services to south Lincoln County, Montana. The Kootenai River Development Council cultivates community health and economic growth by providing leadership in project development and access to local, state and federal resources.

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