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For Success, Marketers Need To Embrace Artificial Intelligence

January 16, 2018View for printing

Artificial intelligence (AI) was a key feature in many of the new products unveiled at last week's CES 2018 trade show in Las Vegas, powering everything from laundry-folding robots and smart mirrors to autonomous cars and image recognition apps for the visually impaired.

But while AI and machine learning promise to enable whole new classes of consumer products, those smart capabilities are also becoming increasingly vital for business users. That's especially true for marketers and other business professionals who spend their days working to find, connect with, and sell to customers.

By Shirley Siluk ... 00009BWGY4O
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