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Wisconsin launches ad blitz to lure Chicago’s ‘disillusioned’ millennials

January 11, 2018 /

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Wisconsin has launched a $1 million marketing blitz to convince Chicago millennials to trade their hot dogs for brats and move north of the border.

The campaign’s message — in social media, online advertising, and ads on "L" trains and in Chicago-area health clubs, restaurants and bars — is that Wisconsin offers lower rents, shorter commutes and a better quality of life for millennials "disillusioned" by Chicago.

Robert Channick

http://www.chicagotribune.com/business/ct-biz-wisconsin-chicago-ad-blitz-millennials-20180110-story.html

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