Shopping in stores is a misery — can wine, yoga and storytelling make it fun again?

The brainchild of fourth-generation retailer Rachel Shechtman, Story has been profitable since its first year of business in 2011. On a holiday-season Saturday, says Shechtman, as many as 5,500 people parade through its glass doors.

Meanwhile, retailers elsewhere go begging for customers, even at the height of the holiday shopping season. Why? Because so many of us would rather have oral surgery than set foot in an actual store anymore.

By Karen Heller | Washington Post

Shopping in stores is a misery — can wine, yoga and storytelling make it fun again?