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Businesses With A Higher Purpose Also Increase Profit
December 21, 2017 /
Wikimedia_Sustainability_InitiativeMany entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in both categories.
Martin Zwilling
http://blog.startupprofessionals.com/2017/12/businesses-with-higher-purpose-also.html
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Posted in: Funding and Building your Business