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Winter Tourism Campaign Brings Montana Moments to New Audience

November 22, 2017View for printing

As the weather shifts to cooler temperatures, the Department of Commerce is shifting its tourism marketing campaign to attract a different kind of visitor to Montana this winter.

Commerce's data-driven marketing delivers the right message to the right person at the right time. This summer's campaign targeted affluent families and educated travelers. Now winter activity enthusiasts -- an audience of up to 11 million potential visitors -- will see ads highlighting Montana's expansive ski terrain and short lift lines.

"Montana is a world-class destination year-round, and each season offers its own unique experience," said Commerce Director Pam Haxby-Cote. "Thanks to our integrated approach to marketing, we can effectively match potential visitors with the type of experience they're looking for to maximize our return on investment." ... ew-audience
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