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Branding Your Big Idea

So you’ve got a brilliant idea, a show-stopper, and you’re ready to light the world on fire? Well, not so fast. First you’ve got to give that genius of yours a winning look. After all, we don’t go to the jewelry store to look at diamonds in the rough, right? We go to look at the shiny, sparkly, diamonds! (Well, I do, at least.)

The first piece of advice I have for anyone going out there for the first time is to really invest in the design. Do NOT have your cousin or your wife’s friend from work do it, unless they are paid full time in some capacity as a designer.

A good designer will have education in what makes good design, they will have proper designer software, and they will have the proper computer to create designs.

by Chelsea Hurley

Branding Your Big Idea

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