‘Rate your experience at Albertsons’ your phone says. How did they know you were there?

The advertising strategy — making use of what’s known as "geofencing" — is a way marketers are trying to reach a broader audience.

The technology targets people with GPS activated on their smartphones when they’re near a particular business. The purpose is to push notifications, advertisements or, in Ross’ case, a survey or request for a rating.

By Debbie Cockrell

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