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This is one of the tools Pixar uses to make blockbusters, so it seems to work for communities as well:

September 6, 2017View for printing

Economic developers love to think that their world is filled with data, numbers, charts and graphs that tell the tale of their community. The numbers are all there: employment figures, unemployment rates, vacancy rates downtown, available workforce, etc., etc. etc.

What do these numbers really say? Nothing. Sure, they might support the story, but they aren’t the story. They don’t tell anyone what your community is like or why it is unique. Every community can quote data. Not every community has a story.

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Many thanks to Gloria O'Rourke Member, Montana Economic Development Services, PLLC for sharing.

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