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The power of a strong story, breathtaking scenery 25 years after A River Runs Through It was released How Montana's visitor economy was transformed following a studio film

August 28, 2017View for printing

Prospective students to MSU-Bozeman in the 90's stopped by film location spots on campus as part of the tour to entice enrollment, a savvy Gallatin raft guide could guarantee a good tip when they intertwined movie lore into the float, maybe even eddying out above "Brad Pitt rock" and Livingston fly fishing guides are still asked about the movie today.

The impact of this single film is immeasurable when reflecting on the impact to Montana's visitor economy including fly fishing guiding, retail, restaurants, hotels, fishing lodges, real estate, construction and many more industries. The film introduced millions of non-resident visitors to Montana and it prompted a visit for many. Others even moved and invested in Montana after those visits.

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