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Podcast - How Artifical Intelligence Makes Brand Personalities Come to Life

August 25, 2017View for printing

Artificial intelligence (AI) is reinventing the creative landscape for marketers. One big leap: Brands are no longer merely seen as objects, but entities with personalities that can interact dynamically with people, according to Winston Binch, chief digital officer for Deutsch North America, the ad agency behind Taco Bell's award-winning taco-ordering chatbot, the Tacobot. Binch spoke to Catharine Hays, executive director of the Wharton Future of Advertising Program, on the Marketing Matters show, which airs on Wharton Business Radio, SiriusXM channel 111.

An edited transcript of the conversation follows.

http://knowledge.wharton.upenn.edu/a ... -consumers/
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