Early Stage: In the middle of the wilderness, but not out of service

Startup of the week:

Who they are: Somewear, a startup backed by Highway1, a San Francisco-based incubator for hardware startups.

What they do: Their first product is Relay, the world’s smallest satellite hotspot.

Why it’s cool: The hotspot, which fits in the palm of your hand, ensures that you’re connected no matter how deep into the wilderness your backcountry camping trip, rock climbing expedition or white water rafting voyage takes you. Just hold down the SOS button and emergency services will be called to your location.

"Adventures involve risk," CEO James Kubik said, debuting the product at Highway1’s demo day Tuesday. "So even when things go really badly, Relay is your backup."

Relay also powers the Somewear app on your phone, even if you don’t have service, letting you see real-time updates on local conditions and access a network of rangers from local and national parks. Or, use the app to stay in touch with your mom. She’s probably worried about you.

Where they stand: Somewear is getting ready to beta test Relay this summer and expects to launch the product in the spring of next year. Rangers and guides in Yosemite and Point Reyes National Seashore already have signed up with the app.

Early Stage: In the middle of the wilderness, but not out of service