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Start Up on the Right Foot -- Build a Customer Advisory Board

May 19, 2017View for printing

"We were able to email 10 of our customer advisory board members, give them mockups of the new feature and invite them for an hour of usability testing -- we threw in Amazon gift cards as a reward -- and the results were amazing," says Peter Kazanjy, best known for co-founding recruiting startup TalentBin and his proven early-stage sales wisdom. "With a Customer Advisory Board (CAB), you essentially have a captive audience of folks who are fired up for your success, and who you can leverage on an ongoing basis to build the best product possible."

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