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Marketing Montana: How A State With 1 Million Residents Lured 12 Million Annual Visitors

March 27, 2017View for printing

Montana is long on the natural resources all outdoor-minded tourists love--after all, it's home to both Glacier National Park and a sizable part of Yellowstone National Park--yet, when it comes to broadcasting that message, the Big Sky state hasn't exactly had the largest of budgets.

In fact Jennifer Pelej, director of marketing for The Montana Office of Tourism and Business Development (MOTBD), calls it "humble." But rather than let budget limit their reach, it simply forces the team to work smarter.

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