How Facebook’s Big Bet on Video Could Change TV

"My research suggests that if the goal is to create viral content, then making sure the content elicits an emotional response is key. The types of emotions that make your heart race … are more useful for creating a viral response than emotions that dampen excitement, [such as] sadness. Making it useful, surprising and interesting is also important." Katherine Milkman, Wharton professor of operations, information and decisions

For social video, there is YouTube. For premium content, we have Hulu and Netflix," Hosanagar says. "So it’s unclear what niche Facebook can occupy in that market. Unless Facebook identifies a clear niche … it’s not clear it will have mass market success."

Full Story: http://knowledge.wharton.upenn.edu/article/facebooks-big-bet-video-change-tv/