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"Discover Your Montana Moment" - Montana Launches New Warm Season Marketing Campaign

March 21, 2017View for printing

For families in most neighboring states, Montana's unspoiled nature can be experienced over a long weekend on just a tank of gas. That's one of the reasons that the Montana Department of Commerce is targeting audiences in nearby states and Canada with its 2017 warm season tourism campaign which launched Monday nationwide.

"Our campaign will increase awareness of and interest in travel to Montana nationwide, with additional focus on neighboring states where awareness is already high," Montana Office of Tourism and Business Development's Director of Marketing Jenny Pelej said. "We want to be in the forefront of travelers' minds when they are making their summer plans."

The campaign uses the tagline Discover Your Montana Moment to play off the successful crowdsourced social media campaign #MontanaMoment. Print and digital ads will feature work by Montana photographers that show an inspirational trip to Big Sky Country is within reach for families who are looking to create their own free-spirited adventure.

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