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WHY Your Business Exists Really Does Matter

March 3, 2017View for printing

We are all accustomed to answering the question "What do you do??" and we usually have a pretty good answer. But rarely do we hear "WHY do you do it" What is the purpose for your business, the reason you started this journey called entrepreneurship (whether that journey began decades or weeks ago)?"

Or another way to ask that question (the George Bailey version of the question): "What would your community look like without your business? What does your business contribute to your community, industry, clientele that no one else does? How do you create or add value for your customers and your employees?"

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