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New Research Allows Montana Tourism Leaders to Focus on Innovation

February 16, 2017View for printing

For the first time in a decade, the Montana Department of Commerce's Office of Tourism and Business Development has commissioned research to provide actionable data about how to market the state and entice travelers to add Montana to their must-visit list.

"Montana tourism leaders are in a position to innovate in ways they haven't in a decade," Montana Department of Commerce Interim Director Doug Mitchell said. "We're establishing new community partnerships, making data-driven decisions, and are constantly doing business better. These advances will continue to grow Montana's multibillion-dollar tourism industry, boosting jobs and strengthening our economy."

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