Midsize Cities Are Entrepreneurship's Real Test
|January 29, 2017||View for printing|
Midsize cities and their associated regions are where most people live, work, and play, and will continue to do so into the future
The key is focusing on small-but-significant growth events and showing that they can occur within months.
Telling growth stories for all to hear is a strategic necessity if we want growth to spread broadly and sink deep into the culture.
It is not enough for stakeholders in scale up to have intentions to invest in growth. They also need to learn specifically how to make those investments.
Once the stakeholders see and experience that more growth is possible and is beneficial to them, it is relatively easy to convince most of them that investment is important and then to show them how to make it.
By Daniel Isenberg and Vincent Onyemah
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