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Welcome to the Multimillion-Dollar Business of Selling U.S. Cities

December 4, 2016View for printing

In the world of place marketing, a pretty logo and a catchy slogan don't cut it.

How do you tell the nation, and the world, your story? How do you even determine what your story is?

Story by Valerie Vande Panne

Full Story: https://nextcity.org/features/view/ch ... y-marketing
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Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.


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