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Why tech startups need intellectual-property plans
November 27, 2016 /
An intellectual property plan should first identify and protect the company’s IP. For example, a startup should ensure that its name, slogan or logo are entitled to protection under trademark law and do not infringe others’ trademark rights. Failure to do so could push a startup into an unwanted lawsuit, force the company to rebrand itself, or both. Startups can ill afford this kind of hassle and expense.
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BY DANA HERBERHOLZ
Full Story: http://www.idahostatesman.com/news/business/business-insider/article116955023.html
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