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How the Rockefellers’ Venture Capital firm Picks Tech Startups

Veteran venture capital firm Venrock http://www.venrock.com , an investing arm of the Rockefeller family, has backed several successful tech companies since its inception in 1969: Intel, Apple, DoubleClick, to name a few. A recent win is the sale of Dollar Shave Club to Unilever for $1 billion; it also was one of the backers of Nest Labs, which was bought by Google for $3.2 billion in 2014. Venrock partner David Pakman said his firm looks for digital business models that can disrupt slower-moving incumbents.

Podcast: http://knowledge.wharton.upenn.edu/article/how-the-rockefeller-familys-vc-firm-picks-tech-startups/

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