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GoldieBlox founder Debbie Sterling Inspires Innovation Symposium in Billings

July 15, 2016View for printing

While big toymakers seemed content to keep engineering toys for boys, Debbie Sterling saw a gap in the market for girls tired of pink and princesses.

That's how Sterling, 33, founded in 2012 GoldieBlox , a San Francisco-based toy company that's exploded by adding a dash of social conscience in its mission to win consumers.

Sterling told the Montana Innovation Symposium audience of about 450 people that she wants to instill a love of math and science in girls at an early age, and she's found a profitable way to do it.


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