News

Bold Entrepreneurs Now Create New Market Categories

June 30, 2016 /

MATR Sponsor (view all)


PFL Tech Inc. is a marketing technology company that provides sales enablement and marketing automation solutions, as well asprinting, mailing, and fulfillment services. They also provide some great Montana Jobs.

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Steve Jobs was a master new category king, by preaching the need for new thinking as he introduced the iPad, iPhone, and Apple Watch. Uber and Airbnb did the same for transportation and hospitality.

As a startup advisor and aspiring angel investor, I’ve long been wary of startups trying to create new markets out of problems people didn’t know they have, or problems generally accepted as unsolvable. In traditional investor parlance, these markets take years to develop and more money and risk than anyone should consider, so look first for a painful problem in a known market.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2016/06/bold-entrepreneurs-now-create-new.html

MATR Supporters (view all)


Bozeman is a rapidly growing city with a high quality of life in part due to the easy access to the outdoors, burgeoning tech industry, and cultural experiences it offers.

SBA 504 Loans offered statewide! Real estate and equipment, acquisitions, renovation, and new construction. Low, fixed-rates up to 25 years with as little as 10% down.

Montana Technology Innovation Partnership (MTIP)- Promoting Technology Commercialization in the State of Montana.
Posted in:

News Catrgory Sponspor:


Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

Leave a Comment

You must be logged in to post a comment.