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With Instant Apps, Google Aims to Make the Web and Apps One

Let’s say a friend texts you a 360-degree 3D photo of the new kombucha brewery in his basement. This is one of those self-consciously tech-savvy hipster friends who uses all the latest smartphone apps. And well, you don’t. You don’t have that 360-degree 3D photo app, and frankly, you don’t really feel like downloading The way apps work now, you’d just have to give up on seeing that basement panorama in all its glory. But Google wants to change that. It wants to give you a way to view that photo from inside the app without ever having to download the app at all.

Cade Metz

Full Story: http://www.wired.com/2016/05/instant-apps-google-aims-make-web-apps-one/

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