News
Marketing Montana with the University of Montana’s Mario Schulzke
"Customer" is one of academia’s dirty words. Mario Schulzke http://www.umt.edu/vpic/Schulzke.php knows this–he calls the issue "complicated"–but as the University of Montana’s marketing guru, he doesn’t care. He’s here to shake things up.
"There’s probably people who prefer I use the word ‘user’ or ‘stakeholder,’" he says, "but I’m the one marketing guy, and if I don’t use the word, who will?"
Treating students as customers isn’t exactly in UM’s genes, he acknowledges, as evidenced by the university’s relatively small investment in marketing efforts. But there’s a reason for that.
"We never needed to," he says. "Now we do."
By Derek Brouwer
Full Story: http://missoulanews.bigskypress.com/missoula/campus/Content?oid=2915653
MATR Supporters (view all)
Sorry, we couldn't find any posts. Please try a different search.