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Why Idaho tourism workers built an ad campaign aimed at families
May 19, 2016 /
MATR Sponsor (view all)
Idaho’s tourism office turned its "18 Summers" campaign into TV commercials
The six-week broadcast ad buy costs about $1 million
Commercials showing off Idaho reached viewers in Washington, Utah, Nevada and Idaho
By Audrey Dutton
Read more here: http://www.idahostatesman.com/news/business/business-insider/article78467867.html#storylink=cpy
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Posted in: Idaho News & Events
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