Millennials really hate advertising, study finds — here’s why

In an attempt to meet Millennials on their own turf, countless companies have taken to social media, carving out pithy and relatable online personae that they hope will engage young buyers.

But a new study found that this strategy might not be working. In fact, young people may hate being advertised to so much that many have actually stopped using social networks where they feel like targets of ads.

By Marissa Lang

Full Story: http://www.sfgate.com/business/article/Millennials-really-hate-advertising-study-finds-7393642.php