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Google Launches New Data Tools for Marketers

March 15, 2016 /

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Online advertising giant Google unveiled a new suite of marketing analytics and data products on Tuesday. The offering, the Google Analytics 360 Suite, will compete with similar marketing "cloud" solutions offered by companies such as Adobe, Oracle, Salesforce and IBM.

The Google suite is compromised of six separate tools, some of which are new, and some of which are updated and repackaged versions of existing products. The idea is to provide marketers with a centralized platform to track and store information about customers and their behaviors.

By Jack Marshall

Full Story: http://www.wsj.com/articles/google-launches-new-data-tools-for-marketers-1458043217

Thanks to Kemble Fletcher for sharing

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