7 Steps to Master the Art of Persuasion

Many entrepreneurs are so passionate about their new startup idea that they can’t believe any intelligent being, investor or customer wouldn’t react just as excitedly after a quick introduction. They don’t realize that they can often kill their credibility — and future opportunities — by communicating only with passion, responding with a cynical comment or giving up too soon.

The art of getting others to see things as you see them — usually called persuasion — is a key one for entrepreneurs, and it needs to be honed from the first day that you formulate your new idea. You have to persuade the right partners to join and build the solution, the right investors to fund it and the right customers to buy it. Good marketing is just a subset of these efforts and skills.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2016/02/7-steps-to-master-art-of-persuasion.html