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University of Montana School of Business Administration Students Work With Partners Creative to Use Big Data and Business Skills to Aid Libby Rebranding

February 4, 2016View for printing

James Fay and David Brewer are both graduating seniors in MIS. When it came time to select a project for the capstone course Strategic Venture Management, they both chose the data analytics team as part of the Libby Branding Project.

Fay, Brewer and other SoBA business students worked with Partners Creative http://www.partnerscreative.com/ , a local marketing and public relations firm, on a project to help the town of Libby rebrand itself as a desirable place to live http://mtpr.org/post/libby-lincoln-c ... d-superfund

"Working as a representative of a public institution in partnership with a public relations firm as a professional data analytics consulting team was a highlight of my education." James Fay

Full Story: http://www.business.umt.edu/stories/ ... randing.php
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