Once Upon A Purpose: How Companies Can Use Stories To Connect People And Purpose

I remember every detail of a recent exchange I had with my colleagues, and I think I always will. I was speaking with a team at our firm who told me how they had helped a global client achieve one of its most important priorities — data integrity — by developing predictive algorithms to detect data deviations. I know what you’re thinking: Why was I so interested in data algorithms?

The answer is that it wasn’t the algorithms that captured my attention. The reason I was so engaged was that my colleagues’ story was profoundly rooted in purpose.

Shannon Schuyler

Full Story: http://www.huffingtonpost.com/shannon-schuyler/companies-and-storytelling-connect-people-and-purpose_b_8917020.html?sr_source=lift_facebook