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Why Customer Match is the biggest thing to happen to email since Hotmail
December 4, 2015 /
At the end of September, Google announced a new offering – Customer Match http://searchenginewatch.com/sew/opinion/2428080/how-to-use-googles-new-customer-match-feature . This will have an enormous impact on email marketing, both directly and indirectly, because others will follow suit. To understand why this is such a big deal, we need to understand a bit about the online advertising world.
Derek Harding
MATR Supporters (view all)
Posted in: Funding and Building your Business