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'Find the Good Life' campaign in North Dakota is connecting, but more private investment needed

November 26, 2015View for printing

Overcoming negative perceptions of North Dakota and attracting new workers and families to the state were top goals when Hess Corp. joined state officials in March 2014 to launch the "Find the Good Life in North Dakota" workforce development campaign.

Now, about 20 months later, campaign leaders say their message is finding an audience, but measuring its effectiveness is a challenge and more private investment is needed to sustain the effort.


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