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Why YouTube Red’s Launch Is a ‘Watershed Moment’ for Google

November 4, 2015 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Last week, YouTube launched the company’s long-anticipated ad-free monthly subscription service, YouTube Red — a move that may not only affect the streaming video giant’s content creators and users, but also ripple through a number of businesses run by YouTube’s parent company, Google. And the impact of the announcement could reverberate further: YouTube Red may herald a new era of tech companies turning to subscription services as a primary way to generate revenue.

Full Story: http://knowledge.wharton.upenn.edu/article/is-youtube-red-a-watershed-moment/?utm_source=kw_newsletter&utm_medium=email&utm_campaign=2015-11-04

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